Ethical
- Honesty – Be truthful and realistic
- Transparency – Be open and non-bureaucratic
- Compassion – Listen and respect others
- Fairness – Do the right thing, not the easy thing
- Integrity – Keep your word – be accountable
Responsive
- Humility – Learn from others and acknowledge mistakes
- Bias for Action – As individuals and in teams; high sense of urgency to deliver results
- Flexibility – Embrace change
Profitable
- Competitive – Win customers with performance
- Growth – Continuously improve processes and innovate
- Disciplined – Invest and spend wisely
